August 11, 2019

What is CRO? (Conversion Rate Optimization)

We all know that marketing is a tough game. You have to do a lot of things to drive traffic and generate sales. There also are a lot of details that are a part of a successful marketing for your website. That includes CRO. CRO is one of those things you shouldn't ignore because it's one of the most important parts of your marketing and your business in general.

What is CRO?

conversion-rate-optimization
CRO stands for Conversion Rate Optimization and it basically means that when someone visits, for example, your store, they are more likely to make a purchase or do what you want them to do.
A problem that a lot of people have with ecommerce CRO is that they might be getting traffic and clicks on their website, but they are not able to generate sales. Even if you have all the clicks in the world, but can't make a sale, you are doing something wrong.

Are CRO and SEO related?

CRO and SEO (Search Engine Optimization) both optimize the used words on your website for better results, but they focus on two different aspects of marketing. CRO persuades your clients to make a purchase and SEO helps your clients find you. Both are very important, but they shouldn't be confused with one another.

How to boost your CRO?

Before you learn about how to boost your CRO, you need to learn the key principles of CRO which are:
  1. Having a clear statement
  2. Encouraging your customers to act
  3. Avoiding lower barriers to conversion
Some of these could be:
  • Having high prices
  • Having slow loading pages
  • Forcing registration
  • “Buy now„ button that's hard to find
  • Confusing and hard to read product descriptions
  • No product images
  • Off-site checkout
These are just some of the barriers that prevent you and your customer to complete the transaction. These things just make the whole process harder and they don't make a good impression. Once removed, you'll have a much easier time selling your products or services to your customers.

Making your customers feel safe

If you want to boost your conversion rate you can do a few things. One of these things is to hire a copywriter. A copywriter will write and remodel the things on your website in a way to persuade
potential clients to buy. Another way to boost your CRO is to do these things yourself. Educate
yourself on how to write a copy and adjust accordingly.
Basically treating your customers as real human beings will be the best thing to do. Don't treat your customers like a number you see on your analytics, because that's what most people do and that's why they don't make sales. There is a person on the other side of the screen who has problems and who has feelings. Once you realise that the whole game of business and marketing will become simpler.

Conclusion

Understanding your customers is probably the most important thing when it comes to marketing not just in CRO and SEO. Being clear on who your ideal customers are will allow you to create more value for them and ultimately transform them into your long-term customers.